Strategy / Johnson Matthey

Building engagement for a better world

Headlines

81%

UK registered employees

500%

Increase in voluntary discount use

£700k

Total annual employee spend increase

All Work

Global speciality chemicals company and world leader in sustainable technologies, Johnson Matthey, has a diverse global workforce operating in nearly 40 countries.

To ensure a return on the high spending for global employee benefits, they looked to align communication with the high standard that the company is renowned for and engage the workforce with the wide range of benefits on offer.

The results in the first year have been significant:

  • 81% of UK employees registered on the ‘Elements’ portal within 6 months
  • Voluntary discounts scheme increased from 500 to over 2,500 UK employees
  • Voluntary discounts scheme increased total annual spend by £700,000

Client

Johnson Matthey

Deliverables

  • Benefits Branding
  • Digital Engagement
  • Total Reward & Benefits

"Gallagher SHILLING is known for their expertise in delivering highly engaging communication. However, what I’m more pleased about is how our teams work in partnership to develop new ideas and overcome challenges."

Pete Snelling – Group Reward & Benefits Communications Manager


The Challenge

Johnson Matthey is both paternalistic towards employees and very future focused, with high levels of innovation. Branding had to reflect this, work globally and needed to be applicable to both print and online communication.

Our starting point was to create a unique benefits brand called ‘Elements’, with the culture and values at the heart of this brand. Visual considerations on a global scale had to reflect the diverse locations of the company but also be considerate of local cultures and regional styles.

We started working with Johnson Matthey at a time when they were conducting a full review and re-brand of their benefits communication. Working with the Reward & Benefits team, we helped align their communication and employee engagement with their wider benefits strategy. The original approach to benefit communication was disjointed with very little being issued directly by Johnson Matthey themselves.

The Solution

The ‘Elements’ brand was applied to the full spectrum of communications. The flagship items were a personalised Total Reward Statement (TRS) and centralised online information portal.

The TRS supported the overall communication strategy to promote a ‘total reward’ concept and wider business objectives around talent retention. It also supported appreciation and recognition, communicating the value and range of benefits on offer.

Single Sign On technology provides a seamless link to the systems of external benefit providers including share plans, pension investments and voluntary discount scheme.

The Outcomes

81% of UK employees registered on the ‘Elements’ portal within 6 months. Participation increased from 500 to over 2,500 UK employees in the relaunched voluntary discounts scheme, and employees’ total annual spend increased by £700,000. Other notable outcomes include:

  • Average time spent on each portal visit up to 4½ minutes
  • 10x the amount of savings through voluntary discounts, now averaging £100,000 per month
  • 30% of UK employees make flexi-holiday elections online

‘Elements’ is now the focus for all of Johnson Matthey’s employee benefit communication, and provides a personalised user experience where an employee can engage with all of their benefits in one place.

The next step in the journey is to continue to roll out the benefits brand, ‘Elements’ portal and TRS to Johnson Matthey’s employees in other countries and repeat the success experienced in the UK and US.

"Their team is committed to understand our reward strategy and focussed on helping us deliver it, which gives me a high level of trust and confidence in what they deliver."

Pete Snelling – Group Reward & Benefits Communications Manager

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Josephine Hallier